Charitable Planning Services done in partnership with financial services drives greater client service, larger multigenerational AUMs, and increased revenue + client base.

Teaming with a charitable planning specialist creates opportunities to add human value to existing client service models and achieve greater asset retention rates. 

Charitable Planning done in collaboration with financial planning provides the client and their family with above and below-the-line planning expertise that is specialized and values-based.


According to a Fidelity Charitable 2020 study of 1200 RIAs and Family offices,

  • Firms that offer charitable planning had 6x the median assets of those that do not offer charitable planning

  • Firms that offer charitable planning had 3x the median organic growth of those that do not offer charitable planning

  • Firms that offer charitable planning had 1.3x the median new money per investor of those that do not offer charitable planning.

  • Current research shows families with structured charitable plans involving the next generation see 80% higher participation rates from heirs.

  • 54% of families with a net worth greater than $5 million have a giving vehicle or plan to establish one within the next three years.

  • 75%+ of Entrepreneurs’ say charitable giving is “a critical part of who they are” and their median charitable giving is 50% higher than non-entrepreneurs.

  • Millennials and Gen-Z (21st century donors ) identify as more philanthropic and committed to social change than any other group ahead of the ‘Great Wealth Transfer.’  

Adding a charitable planning advisor to partner with a team of financial advisors can introduce new family systems, planning tools, and impact opportunities for the family.

As a Chartered Advisor in Philanthropy, my strength is understanding the why behind financial success and bridging a charitable vision, legacy plans, and family goals together.